
Robert DiLella was one of many tough young Italian guys named Robert on the streets of Philadelphia in 1956. Always driven to stand out from the crowd, Robert made a name for himself as Bobby D.
Years later he continues to make a name for himself as the owner of a series of prestigious salons and the mastermind behind a highly acclaimed line of quality hair care products. This lifetime of knowledge and experience in superior hair care has culminated in the creation of an exclusive product collection that truly stands out from the crowd. Meet bobby d.
The bobby d. collection has the same standard of quality you’ve come to trust with a bold new look and an updated selection of hair care and styling products. The bobby d. collection includes:
Quench your hair’s need for moisture with this nourishing shampoo infused with wheat protein, provitamin B5, Jojoba and vitamins A and E to add shine and manageability to dry, coarse or chemically treated hair.
Extreme conditioning for chemically treated or damaged hair with a protein-rich formula that provides a boost of softness, shine and body while helping to mend split ends and restore critical moisture balance. This deep conditioning treatment can be used as a regular conditioner or with applied heat for additional deep conditioning benefits.
Balance moisture levels and increase shine with this gentle daily shampoo that utilizes natural humectants and botanical extracts to restore and maintain proper balance for the scalp and hair. Vitamins A and E help to strengthen, rejuvenate and increase manageability for all hair types.
Balance hair’s moisture and shine while smoothing and sealing the hair’s cuticle to lock in vital nutrients, tame unmanageable hair, and increase shine and fullness with every use of this gentle daily conditioner.
Bounce back to silky, shiny hair that’s full of body with this protein-rich leave-in conditioner that detangles, strengthens, and conditions hair while adding elasticity to the hair shaft. Perfect for all hair types.
Volume increases with this uniquely different, alcohol-free conditioning mousse with the styling control of a gel. Super enriched with botanical extracts such as awapuhi, aloe vera, kiwi, mango and passion fruit, Volume Whip nurtures hair and adds body and shine. Great for volumizing and setting styles.
Beach tousled hair without the salt and sand with this fast-drying, workable tousling spray with a demi-matte finish. Use on wet hair prior to blow drying to add fullness with a soft, smooth finish or apply to dry hair prior to styling for medium hold with plenty of bounce.
Get a grip with this lightweight pomade that provides all day control without weight or oiliness. Use on wet hair to provide control and maintain a moist look or use on dry hair to provide sustainable control throughout the day with unsurpassed humidity resistance and a subtle shine.
Update your look with the new and improved bobby d. collection.
Stand out from the crowd.




