meet bobby d

Robert DiLella was one of many tough young Italian guys named Robert on the streets of Philadelphia in 1956. Always driven to stand out from the crowd, Robert made a name for himself as Bobby D.

Years later he continues to make a name for himself as the owner of a series of prestigious salons and the mastermind behind a highly acclaimed line of quality hair care products. This lifetime of knowledge and experience in superior hair care has culminated in the creation of an exclusive product collection that truly stands out from the crowd. Meet bobby d.

The bobby d. collection has the same standard of quality you’ve come to trust with a bold new look and an updated selection of hair care and styling products. The bobby d. collection includes: 

Quench Shampoo:  

Quench your hair’s need for moisture with this nourishing shampoo infused with wheat protein, provitamin B5, Jojoba and vitamins A and E to add shine and manageability to dry, coarse or chemically treated hair. 

Extreme Repair

Extreme conditioning for chemically treated or damaged hair with a protein-rich formula that provides a boost of softness, shine and body while helping to mend split ends and restore critical moisture balance. This deep conditioning treatment can be used as a regular conditioner or with applied heat for additional deep conditioning benefits. 

Balance Shampoo

Balance moisture levels and increase shine with this gentle daily shampoo that utilizes natural humectants and botanical extracts to restore and maintain proper balance for the scalp and hair. Vitamins A and E help to strengthen, rejuvenate and increase manageability for all hair types.

Balance Rinse

Balance hair’s moisture and shine while smoothing and sealing the hair’s cuticle to lock in vital nutrients, tame unmanageable hair, and increase shine and fullness with every use of this gentle daily conditioner.  

Bounce Spray

Bounce back to silky, shiny hair that’s full of body with this protein-rich leave-in conditioner that detangles, strengthens, and conditions hair while adding elasticity to the hair shaft. Perfect for all hair types.

Volume Whip

Volume increases with this uniquely different, alcohol-free conditioning mousse with the styling control of a gel. Super enriched with botanical extracts such as awapuhi, aloe vera, kiwi, mango and passion fruit, Volume Whip nurtures hair and adds body and shine. Great for volumizing and setting styles.

Beach Waves

Beach tousled hair without the salt and sand with this fast-drying, workable tousling spray with a demi-matte finish. Use on wet hair prior to blow drying to add fullness with a soft, smooth finish or apply to dry hair prior to styling for medium hold with plenty of bounce.

Pomade

Get a grip with this lightweight pomade that provides all day control without weight or oiliness. Use on wet hair to provide control and maintain a moist look or use on dry hair to provide sustainable control throughout the day with unsurpassed humidity resistance and a subtle shine.

Update your look with the new and improved bobby d. collection.

Stand out from the crowd. 

Special Offer: ROP Points

Robert of Philadelphia Hair Design of Naples has instituted a new points system to reward ROP clients for their loyalty. Each point is worth $1.00 toward Robert of Philadelphia salon services!

New clients, pre-book your next appointment at the time of your first visit to receive a 25 point credit once you complete your 2nd visit. 25 ROP points is worth $25.00 off! New clients can also earn a $20 e-certificate by providing their email address during their initial visit–so you have the opportunity to receive $45 off of your 3rd salon visit by pre-booking and completing your 2nd appointment and joining the Robert of Philadelphia email list!

Robert of Philadelphia appreciates your business and hopes you’ll tell your friends!

ROP Salons: Giving Back to the Community

Robert of Philadelphia Hair Design of Naples, FL recently had the pleasure of participating in the 2011 Relay for Life of Naples. The Robert of Philadelphia salons team raised over $3200 during their race for the cure and collected 18 Locks of Love hair donations to be used to make wigs for cancer patients.

We were honored to be a part of such a show of generosity and local support and thank everybody who took part. Robert of Philadelphia Hair Design enjoys opportunities to give back to the Southwest Florida community in which we have been fortunate enough to find 30 years of continued success.

If you would like to make a donation request for services or products for an upcoming charitable event, please download and submit a Robert of Philadelphia donation request form at least 4 weeks prior to your event.

Thank you for doing good things! Robert of Philadelphia appreciates any opportunity to help make our community a better place.

How to Fight Frizz

 

Do you have a plan to battle frizzy, unmanageable hair? Humidity wreaks havoc on hairdos; here are some solutions to help tame fly-away hair and frizz:

*Use effective products- Try Robert of Philadelphia’s Amazon Calm Smoothing system, it is one of ROP’s most popular products for a reason! This sulfate-free product line fights frizz and adds shine while protecting the hair cuticle and allowing the style to set more deeply. Keeping hair well moisturized with a quality conditioner and through regular deep conditioning treatments will help hair stay sleek.

*Cool water rinse- Once you are finished washing your hair, rinse with cold water to help seal the hair cuticle and prevent frizz flare-ups.

*Avoid extra heat- Avoid blow drying hair whenever possible and don’t rub hair when towel-drying; gently squeeze out extra moisture with the towel. When blow drying, use a big round brush and blow hair in a downward direction.

*Don’t touch- Try not to brush, comb or handle dry hair more often than necessary over the course of the day.

Consult with a Robert of Philadelphia stylist to find a haircut and specific products that will work with your hair type to minimize fly-aways and eliminate the frustration of frizz.

Robert of Philadelphia Hair Design

*Bayfront 440 Bayfront Place, Naples, Florida (239) 263-3122

*Village 4380 Gulfshore Blvd. N., Naples, Florida (239) 434-2211

*Promenade 26831 South Bay Drive, Bonita Springs, Florida (239) 949-0222

The Gift of Beauty

When it comes to gift-giving, it’s the thought that counts—but it’s the lack of thought that can get you into trouble. Life gets busy and we’ve all been guilty of forgetting an important occasion, but that doesn’t mean that the quality of your gift has to suffer!

Robert of Philadelphia salons offer instant gift certificates; available to purchase and print. Choose an amount and a design, print it out and present it to your loved one, without ever leaving your home!

Gift certificates are also available for purchase at one of the three Robert of Philadelphia salon locations; stop by Bayfront or the Village on Venetian Bay in Naples, FL or the Promenade in Bonita Springs.

 

BAYFRONT
440 Bayfront Place
Naples, Florida
(239) 263-3122
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THE VILLAGE
4380 Gulfshore Blvd. N.
Naples, Florida
(239) 434-2211
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THE PROMENADE
26831 South Bay Drive
Bonita Springs, Florida
(239) 949-0222
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Global Keratin Hair Repair System

Do you want hair that looks strong, vibrant and beautiful? Return to the hair of your youth with the Robert of Philadelphia Global Keratin Hair Repair Treatment System.

Robert of Philadelphia Hair Design utilizes a Global Keratin treatment that can permanently restore your hair’s natural strength, body, and shine. It is suitable for all hair types and is extremely effective on hair severely damaged by bleaching of the sun. Global Keratin has been found to be 80% effective on the first application, 90% effective on the second application and 100% effective by the third application.

How Global Keratin Works:

The human hair is composed of up to 90% Keratin–a protein that provides strength, elasticity and a glossy sheen. Natural Keratin is damaged over time by heat styling, coloring, perms, chlorine, sun, pollution and even everyday brushing. The Global Keratin System uses nanomolecular Keratin to replace your hair’s damaged natural Keratin.

The Global Keratin Hair Repair System:

The average duration of the treatment is 2 hours for short hair and 3 hours for long hair. Although this is a permanent treatment, the infused Keratin can be damaged just like your natural Keratin with heat styling. Regular touch-up treatments are recommended every three to four months.

In order to maximize the results, it is important that you follow these recommended guidelines during the first 48 hours after your treatment:

  • Do not wash or wet your hair for 48 hours after treatment.
  • If your hair gets wet within the first 48 hours, use a flat iron to straighten it.
  • Keep your hair loose at all times.
  • Do not pull hair back.
  • Do not push hair behind your ears.
  • Do not use hair pins or headbands.
  • Do not swim or exercise.
  • Do not rest glasses on your hair.
  • Do not use any type of gel, mousse or hairspray.

Avoid shampoos or conditioners that contain Sodium Chloride in order to prevent the Keratin layer from being removed prematurely.  ROP Salons recommends the Robert of Philadelphia Amazon line of products along with the Thermal Styling System Silky Leave-in Conditioner.

Formaldehyde-free formulas of Global Keratin are available. A consultation is required to determine the appropriate formula level for your hair. Call a Robert of Philadelphia salon today to book your Global Keratin treatment and return to the sleek, shiny hair of your youth.

30 Years of Great Hair

Robert of Philadelphia has been providing quality hair care to the Southwest Florida area for 30 years. Robert DiLella opened his first Naples, Florida salon in 1980 and his eye for good design combined with his dedication to educating stylists on new and traditional techniques has contributed to the long-term success of Robert of Philadelphia’s salons and product line.

Robert of Philadelphia salons feature an edgy, upscale look without the attitude. This family-owned and operated business values its friendly staff who focus on creating comfort and style, and appreciates each and every one of its clients. Stylists receive extensive on-going training and are knowledgeable professionals who are experienced in working with clients to bring out their very best hair.

With three convenient salon locations in the heart of Southwest Florida’s different entertainment districts, clients can enjoy dining or shopping at Bayfront near Downtown Naples, the Village on Venetian Bay, or the Promenade in Bonita Springs around their appointment time. Choose whichever salon is most convenient and call to schedule an appointment today. Enjoy a great new look and a relaxing hair care experience with Robert of Philadelphia.

 

Robert of Philadelphia at Bayfront: (239) 263-3122
Robert of Philadelphia at the Village (239) 434-2211
Robert of Philadelphia at the Promenade (239) 949-0222

Refer a Friend

Have you had a great experience at Robert of Philadelphia salons? Help spread the word and get rewarded for your efforts!

Refer a friend to Robert of Philadelphia salons and receive a 20% discount on your next Robert of Philadelphia hair service.

Refer 5 friends to get your next service free! Just have your friends list you as their referral on their first visit and be rewarded for your good deeds!

careers


Are you an aspiring stylist with an appreciation for beauty, an innate sense of high style, and a desire to enhance your craft and take your career to the next level?

 

Robert of Philadelphia salons is always in search of creative, motivated and talented individuals for our Rising Star stylist program.  Hone your skills during an apprenticeship with experienced professional stylists and advance your education and abilities with our weekly in-salon training seminars as you prepare for a lucrative stylist career with the most prestigious salon in South Florida.

 

If you are interested in additional information about the ROP apprenticeship program, please fill out the form below or download an application.

 

Career Application
  •   full time
      part time
  •   apprentice
      stylist
      desk coordinator
  •   a licensed cosmetoligist
      a student at cosmetology school
      not applicable

  • Please list your employment history, starting with most recent


  • What are your goals?